|I mean, you can't show up to a king's|
birthday with a gift card. That'd be lame.
The book is called-hang on, let's refer to it as a coffee table book. A book-book should probably be mostly words and not say, pictures of iMacs. Anyway, it's called 'Designed by Apple in California' and to quote the website 'Tells the story of Apple's design.'
|"Yes, gather 'round children and I shall tell you of the legend |
of Apple's sleek, industrial design and hip brand image.
|Come for the intensity, stay for|
the corporate self-aggrandizement.
"...an objective representation of out work that, ironically, describes who we are...We have always hoped to be defined by what we do rather than what we say. We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative."
-Jony Ive, Apple's chief of design
and staring intensely into cameras
|Apple I. It's from the 'here, you deal with it' |
school of consumer product design.
|From the people that brought|
us small, glass and frictionless.
I think the real heroes are their marketing department that manages to convinces us, the gullible public, to not only pay extra for their stuff but then to cough up another couple hundred bucks for the extended warranty because there's a decent chance your new MacBook or whatever will shit the bed within the month. Which, can you get Apple Care for the book? It'd be a shame if it got bricked by a bad update.
|Pictured: Apple's new coffee table books. At least I think it's pictured above. You know, for|
a company that's releasing a book about design, you'd think they'd be familiar with contrast.