Not sure who to root for here...

We don't go a week without a mass shooting, Greenland just had a funeral for its first glacier lost to climate change and the President is pro-white supremacy, but sure, let's boycott Sony.

It's good to know that we have our priorities straight.

Pictured: Toby McGuire in 2002's
"The Spiderman," an early talkie.

So remember back in 2015 when Sony, the company who holds the movie rights to Spider-Man, and Marvel Studios, the company who owns most of the rest of the Marvel superhero film rights signed a deal that let them borrow Spider-Man for some of the MCU movies? You don't? Yeah, I didn't either, I had to look it up. It was the reason Tom Holland was cast as yet another Spider-Man after Toby McGuire was deemed to elderly to play the role and his replacement Andrew Garfield's two Spider-Man movies kinda sucked.

Yeah, but why didn't Disney just use
the Gauntlet to wish for more resources?

But the why's aren't so important as the what's and the MCU Spider-Man movies made a shitload of money of which Marvel was getting 5% and Sony got the rest. Shitty deal right? Well, Disney who recently devoured Marvel Pictures and in so doing gained their very life energy as well as their intellectual properties, thought so too. With the original deal up for renegotiation Disney would like to go 50/50 on future Spider-Mans...Spiders-men? Anyway, Sony balked and now like someone snapped a magic rainbow wish glove, Spider-Man is out of the MCU.

"Look what we've been reduced to.
I mean, we're human beings, damnit!"

-Some fans

So why should you care? You shouldn't. You absolutely shouldn't. But some people do. According to this, while this happened like today (well, yesterday now), fans are already venting their outrage on social media which, I know, it's often hard to distinguish specific rage from the background of anger and vitriol, but if it helps, they're using #boycottsony so you know what to be upset about. They're posting lists of Sony produced movies so fans can avoid seeing them and some are even threatening to trade in their PS4's for Xboxes. Like barbarians.

"It's 50/50 or we walk and look at me.
I'm not fucking around. Ho-ho!"

-Disney's lead negotiator

And look, does this suck? Sure. Tom Holland was a great Spider-Man (but not the best) and his character was one of the highlights of the over-long needlessly confusing Avengers Infinity Whatever. But is a boycott in support of Disney really worth it? They own everything. Star Wars, The Simpsons, all the rest of the Marvel characters. Everything. And I'm not leaping to the defense of Sony here, but Marvel did sell them the Spider-Man film rights in the first place and Disney knew that going in and holy shit, they're asking for a 45% increase, which is, you know, a lot, so shouldn't people be equally upset at Disney too?

Again, not taking sides here, both are giant corporations, neither or whom give a shit about Spider-Man or the narrative implications of his absence from the MCU. They're just there to leverage IPs and meet box office projections. I guess what I'm saying is it's not worth getting upset over...which isn't helpful, I know. Ok, fine, then just boycott both of them because holy shit at the end of the day these are grown-ass adults fighting over Spider-Man.

"Twenty-five percent of first dollar gross box office and a
percentage of merchandising rights to be negotiated later in
good faith or I will choke you to death right here, right now."

-Grown ass adults 

fighting over Spider-Man