Well, threats of jail-time will do that... |
I'd never heard of them until today. That's how rich he is. There's like a whole separate world for the ludicrously wealthy (you might recall the $3 million Batmobile), and I went to the company's website to read their story:
Disappointingly, as far as I can tell, these two are business partners and the sacred union the text refers to is about forming a corporation. |
It seems like a real missed opportunity that they didn't get Cate Blanchett to narrate their story in character as Galadriel |
"It was the end of a century, even the end of a millennium. Two entrepreneurs who had trodden unconventional paths decided to combine their talents. They envisioned an extreme, uncompromising approach to fine watchmaking that would reimagine, one by one, each of the technical and aesthetic fundaments established over the previous 200 years."
-The Grubel Forsey website,
no, really, it says all that
Is there a level of wealth at which one is no longer able to hear the nonsense that tumbles out of them? They're making watches, a five-hundred year old technology that has long since been rendered obsolete by digital watches, then smart phones, then AI boxes that listen to your every word, thought and bodily function to better sell you socks with your pet's picture on them. I love a well-made piece of hand-crafted whatever as much as the next person, but have some perspective.
I am seriously asking: what does Mark Zuckerberg do that justifies a wrist watch worth what thirteen teachers do? |
The average salary of thirteen teachers
The average debt of ten American households
Two houses at the median home price of $420,000
And honestly, that last one was a little surprising to me. I kind of though he was walking around with five or six houses on his wrist, but then I remembered that in America, the housing market is an impossible hellscape laid waste by Airbnb and real-estate investors.
"We'll take it! Honey, how much does one tip the realtor on a forty dollar home? Four dollars? Five?" -preceding generations |
"Impossible! I don't detect a single fuck. It's like there aren't any to give..." -some scientist |
Look, there's rich and then there's offensively, toxically wealthy and nine-hundred thousand dollar wrist watches fall firmly into the latter category. There has to be such a thing as a tipping point to our tolerance for this, and I've got to think we're getting close.
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